Atom.com (Formerly Atom Films)

Atom.com is a short film website focusing mainly on comedy. Atom used to focus only on indie films but since being taken over by MTV in 2006 and re-launched in 2008, the Atom.com website mostly focuses on comedy. The online network has won awards and is considered a convergent entertainment network. That is that the videos can play on TV's, computers, iPods, Xboxs etc. During the re-launch, the site was established as a sister site to Comedy Central, this raised the revenue of both Comedy Central and Atom.com and is a perfect example of synergy, the company Viacom owns both Comedy Central (along with Paramount Pictures) and Atom.com (Along with MTV).

Atom.com offer a fantastic opportunity for young talented film makers through their synergy with the Comedy Central TV Channel. A Show that is broadcast on Monday nights broadcast the best of user uploaded videos to the Atom.com website.

A statement on Atom.com really represents what the company stands for;

"We've spent the past 10 years (formerly as AtomFilms) discovering hilarious, talented filmmakers and unleashing them on an unsuspecting internet. Our formula is simple: Find talented people, make them famous across the Web and beyond, and pay them well. In return we've found that they bring us more funny content, the cycle continues, and everyone lives happily ever after."

The above statement for me is really a testament to the commitment to good quality short comedies that Atom.com provide. The company provide many ways to get noticed on their site, they have funding for up and coming directors and writers to produce/develop comedies. They have scouts that search the internet for new talent that might be on youtube or a similar website, they then look to license this work. Their upload form provides a quick and easy way to showcase your work on their website straight away.

Bibliography

1. N/A. (2009). Atom.com. Available: http://en.wikipedia.org/wiki/Atom.com. Last accessed 4th Feb 2010.

2. N/A. (N/A). About Us. Available: http://www.atom.com/about/. Last accessed 4th Feb 2010.